| 8:30am |
Registration and Breakfast |
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Workshop: 9:00 A |
Workshop: 9:00 B |
Workshop: 9:00 C |
| 9:00am |
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Social Channels Dont Always Play By The Same Rules. How To Master the Unique Content and Engagement Strategies on Facebook, Twitter, Google+, and LinkedIn |
In this session, we will explore various social media platforms and identify best practices to effectively launch a successful engagement strategy online. The focus of the session will be on mastering platforms such as Facebook, Twitter, Google+ and LinkedIn. We will explore and identify best opportunities for your brand to interact in the social
space.
Key takeaways:
Learn about various social media platforms and their differences
Learn how to develop relative content that will capture the right audience
Learn how to create an effective engagement strategy for your brand
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Word of Mouth Isn’t Created, It’s Earned! Case Study: How Expensify got 1M Social Users at Zero Cost |
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I haven’t read it, but I imagine this book is full of advice on psychological tricks to get people to click links, clever ways to take advantage of the trust of your users to promote you via social networks, and generally other behavior that in any other context would be seen as predatory and distasteful. For some reason these techniques are seen as perfectly valid in the world of business, but if you had a friend using the same tricks to hit on girls in a bar, you’d probably be disgusted. Indeed, the whole field of “marketing” has gradually become less about communication, and more about deception and game theory — and the justification we use is “everybody else does it and it certainly works, so it must be ok.” Luckily, there is a another way: An old-fashioned way that feels good and works great; a way that unites your whole company behind a single objective: be the best at what you do, and let your users do the talking. In this session, David will discuss:
Advertising is like crack: once you start, you can’t stop — even if it kills you (which it probably will)
Word of mouth is the most scalable, cost effective, and qualified lead source of all
It won’t work everywhere, but where it does, it’s winner-takes-all
Come learn tips on what has worked get Expensify a million evangelically loyal users at no cost
The secret: build it and they will come — but only if the early people rave about it to their friends
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Start your Engines Now! How to Navigate Your Roadmap to Social Media ROI |
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| 12:00pm |
Luncheon for Morning & Afternoon Workshop Attendees |
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Workshop: 1:00 A |
Workshop: 1:00 B |
Workshop: 1:00 C |
| 1:00pm |
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Using Social Media to Create Meaningful Engagements |
Yes, we’re using social media. We’re tweeting, we’re updating, we’re posting, we’re having fun…. But are we
meaningful? Are our engagements driving actions and do they mean something to our campaigns?
This workshop is dedicated to reviewing the use of social media and how it relates to the bottom line and
company mission. We will explore social media engagements and interactions to identify those, which are
meaningful and those, which are not.
During this workshop, you will:
Review company social media campaign case studies and your own company’s social media campaigns
Determine the effectiveness and results of social engagements
Learn how to make your engagements more meaningful based on your campaign goals
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Protecting Your Business and Employees: How to Create Beneficial Social Media Policies |
Ever wonder which social media policies your business needs? And then wonder where and how do you get started?
Social media policies are crucial to the success of any business in this day and age. Identifying the necessary policies, ensuring they are compliant, and learning to roll them out to your internal and external audiences can make all the difference.
In this session, you will learn to identify the most important aspects of properly planning, creating, and executing social media policies for your business, that will not only protect your business, but will prove to be beneficial for your employees. You will learn how to get started, where to get started, and what to look for when considering compliance. |
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Attention Attention, Read All About It! How to Create, Deliver Content Online |
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| 3:00pm |
Early Afternoon Workshops Conclude/Afternoon Break |
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Workshop: 3:15 A |
Workshop: 3:15 B |
Workshop: 3:15 C |
| 3:15pm |
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Measure and Reporting on Social Media |
This workshop will have three sections:
Navigating Google Analytics
Understanding Facebook Insights & EdgeRank
Creating Excel Dashboards & Case Studies
Dan Soschin will walk attendees through deciphering the wealth of knowledge available through the free enterprise web traffic platform, Google Analytics (GA). We’ll explore the five key reporting areas that every social media marketer should know about:
Engagement
Mobile
Campaigns
Social
Conversions
Attendees who have not previously used Google Analytics will be able to get a solid understanding of the value the platform can bring to your social media strategy. So it doesn’t matter if you are a GA newbie or GA master, this discussion will unlock your data so that you can make meaningful business decisions, such as which platforms to spend the most time on, and what parts of your strategy are generating revenue for your business.
In the second part of the discussion, we’ll briefly discuss Facebook’s EdgeRank algorithm and what that means to your business. Did you know that most of your Facebook updates are not seen by your fans? We’ll uncover why that is and what you can do about it by leveraging Facebook Insights.
We’ll wrap up by looking at some social media dashboards and case studies that you can begin to leverage for reporting your success to your external stakeholders.
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Twitter Analysis and Action: Cater to Followers and Attract Key Influencers to Get Results that Matter! |
You have gained a significant Twitter following to date and you know you can do better in terms of KPIs and the quality of content you provide that resonates with people… which ultimately drives revenue. There is a value to every follower whether they are a current customer, prospect, or key influencer. Twitter grows by the day and we all wonder how much opportunity we are missing out on based on our strategic decisions, or lack thereof. This session will provide practical processes and takeaways to do a deep-dive analysis on your Twitter followers and how to map out a revised content strategy that focuses on getting results that matter. Kurt Krejny will provide a list of the best free and paid tools, real report examples, and ways to analyze data to create a strategy for success on Twitter.
Session Takeaways:
A walkthrough of free and paid tools to analyze Twitter follower data
Utilize Facebook and YouTube to refine your Twitter strategy
Develop personas based on your follower research
Determine ways to create an engagement strategy that solves problems
Learn practical tips and tricks for enhanced Twitter visibility
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The Flash Crisis: How To Prepare for and Handle a 21st Century Social Media Crisis |
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| 5:15pm |
Late Afternoon Workshops Conclude |
| 5:15pm |
Welcoming Party – Join Us For Drinks, Networking & Fun! |
